Okay so you are lucky enough to have got a place at a signing event, you have the books, the swag and are ready, so what is left? Well, what are you going to wear?
So the night do is usually easier, it is normally formal and many times has a theme to help you decide on your outfit this was me with my daughter at the Leeds Event last year…
But it can get expensive, as you start attending more events you will meet up with the same people numerous times which means you cannot invest in one little black dress and re-wear it. On the other hand, unless the day job pays really well or you have hit the jackpot with a best-selling novel you probably don’t want to be buying new dresses every few months that you can only wear the once or at least only once for now and then put to be rotated in a wardrobe. So the alternative as I have been looking into is eBay, as I mentioned on Sunday I have found it to be a treasure trove of dresses bought for weddings, cruises and other suave social occasions that one has the excuse to dress up for. Worn once or twice these end up going for a fraction of the price of the new dress, likewise new clothes with tags show up in abundance, I am guessing like some of the clothes in my wardrobe these are bought but don’t fit and kept with the intention of fitting them one day or they just don’t get round to returning them within the correct time frame.
However, it is not just the ball/evening dress you have to consider, let’s start with travelling, you obviously need something comfortable but also some thing that will make the right impression at the hotel when you show up, then the evening prior to the signing you will need to eat, probably meet a few of the other authors in the bar or just hang out with them.
Then the big one your signing outfit, now I am pretty sure smart casual is the standard, it has to be comfortable enough to wear all day and practical, you don’t want to wear linen and look all crumpled after five minutes. There is though a secondary consideration, and that is your brand, does the way you dress reflect your work and personality? I am not for one second suggesting fancy dress, but if you write medieval fantasy would your readers really expect to see you in a floral, floaty dress. just as you work to bring your image together in terms of covers complementing each other, business cards matching other PR materials then you want to present an image of yourself that will both stick and be engaging. In some ways, it seems to me that it is almost like creating your own personal work uniform, it is the clothing you wear to put you in author mode when you are public.
I have bright purple hair, or to be fair this week it is the end of a dye cycle so it is more a mix of lilac and grey, so I am not what you would consider to be conventional, however, being plus size I am also acutely aware that not all clothes suit me or look good on me, I am also aware that some of the things I might like the idea of wearing would not fit with my writing. While I am not saying that you should role play your characters I do think common sense comes into play, I write medieval fantasy, wearing Steampunk style clothes would possibly send confusing messages even though I love the style.
So what am I going to wear? For me I think it is looking like trousers suits with shirts or blouses, I like the idea of the traditional tweedy look against my purple hair, it allows me to show my personality with my hair but the suit gives a level of professionalism, and, rather than go for plain black, the idea of the tweed or possibly brown pinstripe appeals because it is the twist on the expected.
Of course, I don’t rule out the thought that I am over thinking this, but for me, I like the idea of having separate mix and match type items for wearing to signings.